Pengaruh Strategi Bauran Pemasaran Terhadap Kepuasan Pengunjung di De Tjolomadoe Convention And Heritage Karangayar

Abstract

This thesis examines the influence of marketing mix strategy, especially product, price, people, and place in De Tjolomadoe Karanganyar. This study aims to answer the question in question regarding the marketing mix strategy at De Tjolomadoe and the influence of the marketing mix on visitor satisfaction at De Tjolomadoe Convention and Heritage. The writing of this report is presented in a qualitative descriptive manner to obtain an overview of information related to potential marketing mix strategies, especially product, price, people, and place. The method used to collect data is by document study, interview, observation. The data obtained were then analyzed qualitatively and presented descriptively. The results showed that the marketing mix strategy (product, price, people, place) affected visitor satisfaction at De Tjolomadoe Convention and Heritage. The management has made various efforts to provide satisfaction to visitors, so that visitors to De Tjolomadoe are satisfied with the product, price, people, and place, although there are several things that need to be improved. The conclusion of this study is that De Tjolomadoe applies product, price, people, and place strategies well. The better the management of the marketing mix, the higher the visitor satisfaction. If visitor satisfaction increases, other goals such as increasing visitors and increasing visitor loyalty are easier to obtain.