Pengaruh Pemberian Voucher And Gift Terhadap Minat Konsumen Untuk Membeli Produk Food And Beverage di Alila Hotel Solo

Abstract

Efforts made by a company to promote its products can be done in various ways. One of them is by giving vouchers or gifts that aim to attract consumers. As done by Alila Solo, as a strategy to introduce their products. Researchers are interested in discussing this issue because researchers want to know whether giving vouchers and gifts can affect consumer interest in food and beverage products at Alila Solo. This research is in the form of qualitative research using literature studies and interviews as methods of data collection. The analytical technique used here is the triangulation technique, by comparing data from observations, interviews and documentation. Vouchers and Gifts are given to potential guests. The results of this study indicate that the provision of vouchers and gifts affects consumer interest in food and beverage products in Alila Solo. The results obtained are also guests are interested in buying food and beverage products at Alila Hotel Solo. This is supported by a good response from voucher and gift recipients.