Jurnal Pariwisata Indonesia

STRATEGI PELESTARIAN BUDAYA DAN ALAM UNTUK PARIWISATA BERKELANJUTAN: STUDI KASUS KAMPUNG ADAT BANCEUY, SUBANG, JAWA BARAT

2025-06-16T22:52:34+08:00

Kampung Adat Banceuy, located in Subang Regency, is one of the indigenous communities that continues to uphold traditional values and environmental conservation amidst the currents of modernization and tourism development. This study aims to explore the strategies for cultural and environmental preservation undertaken by the indigenous community, tourism village managers, Pokdarwis (Tourism Awareness Groups), and the role of tourists in supporting sustainable tourism. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews, participatory observation, and documentation involving various stakeholders in Kampung Adat Banceuy. The findings reveal that preservation is carried out through the intergenerational transmission of customary values, community-based ecotourism management, and the implementation of local regulations for environmental protection. Collaboration among indigenous communities, tourism managers, and tourists emerges as a key factor in developing a sustainable tourism model. The study recommends strengthening customary institutions and enhancing community capacity in managing tourism in line with conservation principles.

IDENTIFIKASI POTENSI WISATA BUDAYA & SEJARAH SEBAGAI KONSEP PEMBANGUNAN DESA WISATA BOOI MALUKU TENGAH

2025-07-01T23:06:37+08:00

The shift from mass tourism to alternative tourism is oriented towards activities centred on natural or local cultural experiences, with the primary aim of enhancing awareness, adventure, and learning. In light of this trend, the government of Booi village on Saparua Island in Central Maluku has begun to pay attention to the development of tourism in Booi by initiating the formulation of a tourism development plan for the area. This research employs a qualitative descriptive research method, wherein the data presented predominantly takes the form of descriptions regarding the types and characteristics of potential tourist attractions (natural, cultural, artificial) obtained through observations, interviews, focus group discussions, literature reviews, and document examinations. Booi village possesses distinctive potential and uniqueness in its tourist attractions, notably the opportunity to experience the unique lifestyle and traditions of the Booi community, encompassing activities such as local living patterns, agricultural practices, and fishing. Based on the previously discussed identification of tourism potential, it is evident that Booi village meets several criteria for tourism development. The findings of the research indicate that significant opportunities for tourism development in Booi are predominantly characterised by Cultural Tourist Attractions, specifically Historical and Cultural Tourism. In the development of a tourist village in Booi, it is anticipated that the concept of Community-Based Tourism will be employed, whereby management and operations are conducted by the local community, alongside the principles of sustainable tourism.

Pengaruh Experiental Marketing Dan Kualitas Pelayanan Terhadap Minat Berkunjung Kembali Di Jawa Timur Park I

2025-07-02T11:45:48+08:00

This study aims to analyze the influence of experiential marketing and service quality on tourists’ revisit intention to the Jatim Park 1 destination in Batu City, East Java. As one of the most popular educational tourism destinations in Indonesia, Jatim Park 1 faces challenges in maintaining visitor loyalty amidst the increasingly competitive tourism industry. Experiential marketing is considered capable of creating enjoyable and memorable experiences through sensory, emotional, cognitive, behavioral, and social relationship elements. Meanwhile, service quality reflects the destination’s ability to meet visitor expectations through friendly, responsive services and adequate physical facilities. This research employs a quantitative approach with an explanatory design. The respondents were tourists who had visited Jatim Park 1 more than once within the past three years. The results indicate that both experiential marketing and service quality have a positive influence on revisit intention. Experiential marketing proves to have a more dominant influence, but service quality still plays an important role in shaping visitor satisfaction and perceptions. Therefore, experience-based marketing strategies supported by high-quality services are considered effective in enhancing tourist loyalty and can serve as a reference for the development of other tourism destinations.